Alupro Ireland has a proven track record of developing and running programmes that make a difference. Our initiatives have made a major contribution to raising awareness, delivering lasting and positive behaviour change and increasing the recycling rate of not just aluminium packaging, but all metal packaging and other recyclable materials.
Every Can Counts
Every Can Counts inspires, encourages and empowers people to recycle their empty drink cans. The programme has a reputation for making recycling fun and is known for the innovative and engaging ways in which it gets people talking about can recycling.
A partnership between the drink can manufacturers and the recycling industry, Every Can Counts was developed by Alupro and launched in the UK in 2009. It soon expanded into Europe and is currently running in 20 countries. Every Can Counts is seen by its funding partners as the ‘umbrella’ brand for promoting the unique sustainability of the drink can across Europe.