We have just tweaked the Alupro website, and now seems like the perfect time to do it. Why? Because the run-up to Christmas is a great time to remind everyone to recycle their aluminium packaging.
Whether it’s because it’s easy to use foil trays for party food and trimmings for the festive feast, extra drinks cans for the Christmas party or aerosols of hair spray for perfecting your party hairdo, we use more aluminium packaging at Christmas than at any other time of the year. For example, we use around 3,000 tonnes of foil just cooking our turkeys each year. If it were all recycled it would save 27,000 of greenhouse gas emissions, the equivalent of taking 55,000 cars off the road. That’s before you start counting the estimated 850 million foil trays for mince pies and a 20% increase in the sales of drinks cans for festive celebrations.
Thankfully it is getting easier to recycle more of this packaging at home. Most local authorities now collect food and drink cans as part of their kerbside recycling service, and an increasing number include aerosols, foil tray and household wrapping foil in those collections too. Alupro has worked with local authorities and businesses up and down the UK this year helping them to promote metal packaging recycling, and with the challenge of increasing recycling targets ahead we will be maintaining this focus, and developing new campaigns to keep the message fresh into 2013 and beyond.
It’s because of the changing nature of recycling that we have redeveloped our website – it’s easier for us to amend and update. That means we can share information with the people who need to know, and are interested in what we do much more quickly, something we have wanted to do for a long time. For up to the minute news you can also follow us on Twitter (@AluproUK) and sign up to receive our news updates, a service we will be launching next year.
So there is plenty to look forward to for next year, but for now all that remains is to wish you all a happy Christmas and prosperous New Year.