Every Can Counts

Every Can Counts is a not-for-profit communications programme working to inspire, encourage and empower people to recycle their empty drink cans.

The programme raises awareness of the infinite recyclability of aluminium and highlights the importance of recycling drink cans in innovative and engaging ways.

Every Can Counts has successfully established itself as the umbrella brand for promoting drink can recycling across Europe, with programmes running in the UK, France, Austria, Hungary, Romania, Montenegro, Spain, Greece, Poland, Belgium, Netherlands, and at home here in Ireland.

To find out more please take a look at our website.